Online Seller's Advantage

Prudential Real Estate

And the World Wide Web :

A Powerful Combination



The most important words in real estate when selling your home:






Prudential Real Estate has assembled a dynamic collection of established and

emerging online companies. From highly trafficked, world-class search engines to

real estate industry start ups, we select the companies that deliver EXPOSURE for

homebuyers and sellers.


While remains the center of attention in our online consortium, we

also have a demonstrated track record of working with the best Web sites and the

most progressive symbiotic partners. Our proprietary Online Advantage solution

seamlessly transitions national prospects into local customers.


No other brand has a stronger commitment to EXPOSURE. Only Prudential Real

Estate delivers a collaboration system that provides the best of both worlds: personal

service from real estate professionals you can trust and powerful online tools fueled

by the freshest property data.


Online Seller Advantage SM


About 84 percent of homebuyers begin their property search online1. Online Seller

AdvantageSM (OSA) brings together the collective brand strength, marketing clout

and technological capabilities of Prudential Real Estate and our online network. It�s

like an open house with millions of potential buyers, sellers and properties.


        Your property will be highlighted by a distinctive sign rider with an exclusive Pru

ID. When potential homebuyers drive by your property, they can enter the Pru ID

into the search box at (click on Real Estate), Yahoo!, and others to

get connected directly to property details and me, your Prudential Real Estate

sales professional

        Your property will be showcased with an exclusive Featured Property status

within the Online AdvantageSM system and on many of the Web sites in our online



1 Source: The 2007 National Association of REALTORSProfile of Home Buyers and Sellers.


Online Seller Advantage SM


Another benefit of OSASM is having constant communication and information at your


        Listing Presentation Reports demonstrate

precisely the type of Web activity your

property would have experienced on and all the other Web sites in our Network, such as:

        How many registered buyers requested to be notified the minute a property

like yours becomes available through the Multiple Listing Service (MLS)

        How many registered buyers are monitoring other listings in your general


        How many times yesterday, last week, and last month your property was

presented on search results to prospective buyers

        Ongoing email communication that delivers detailed activity in the neighborhood

with new and existing competing listings, including new photos and price or status


        You will receive daily or weekly activity email itemizing online buyers� interest

level and search behavior specific to your listing. The includes how many times

your property was:

        Included in search results

        Viewed in the one-property-per-page view

        Saved in a prospective buyer�s online portfolio


These are exclusive benefits only Prudential Real Estate can deliver. List with me and

I can immediately promote your property using my professional knowledge,

experience, and our unparalleled commitment to the Web. Let me show you the

powerful marketing edge that the OSA advertising campaign provides.