Metro Atlanta Georgia Online Home Marketing by RE/MAX Realtor Hank Bailey

One of my favorite features of this site is the maximum exposure it affords my personal listings. One of the first things you will notice when you visit www.hankbailey.com is large full screen high resolution photos of all featured homes. When clicking through each listing you will get a quite a bit more information. The best feature of the site however is how easily it is found online using local real estate terms ranging from city, county, school district searches, to neighborhoods! You have to be found online to be effective!

No other Realtor® offers the level of Real Estate marketing that I provide to my clients!  All the way down to covering every applicable Multiple Listing Service (MLS) in Northeast Georgia! 

The Best Real Estate Listing Websites and Search Engines where your home gets marketed online!

 b8abda1c764db455e573ca0f2e9667b6.png

Realtor.com is the most heavily traveled website for Real Estate in the world. You may have heard that Realtor.com listings are most accurate. "Most accurate" claim(s) pertain to the accuracy of home listings, compared with other national listing portals, and are based on the greater frequency of listings-updating on realtor.com®. Realtor.com® has real estate listings for millions of homes for sale in regions across the United States and Canada. Our listings represent over 800 MLSs and put real estate in top cities and real estate in top states at your fingertips along with thousands of homes in smaller cities and towns. We have mobile users covered as well with smartphone real estate apps for all of the most popular mobile devices.

logo with white 2.jpg

RE/MAX.com - RE/MAX is a world-leading brokerage founded by real estate moguls Dave and Gail Liniger. They have a network of over 100,000 in more than 100 countries across the globe and “Nobody sells more real estate than RE/MAX!” Social responsibility is a fundamental value for the brand and RE/MAX has raised over $130 million for charities like Children’s Miracle Network Hospitals and Susan G. Komen. Listings are handled by RE/MAX agents, who offer a full service experience from some of the most experienced agents in the real estate industry.

 IMG_2454.jpg

Zillow.com is one of the fastest growing real estate mediums and ranks in the top five for Real Estate search traffic. Zillow initially started as a quick home evaluation site where a home owner could punch in their address and quickly get an on-line market price. The accuracy of the site has been marginal at best. Zillow, however, has turned into a great platform for Realtors to market their homes. You can upload numerous pictures as well as update statistics on the homes you are marketing. All the homes I am marketing in Metro Atlanta, Georgia get "enhanced" and Featured in Zillow.com with multiple photos and descriptions.

5cdb36913b4f486e12140801_Trulia2.jpg

Trulia is a residential Real Estate Search engine that helps consumers search homes for sale, trends, neighborhood insights, and other Real Estate information directly from real estate agent and broker websites. This is an excellent vehicle for marketing my homes in Metro Atlanta, Georgia.

Georgia MLS; With over 2,700 member offices and more than 25,000 agents all across Georgia, Georgia MLS continues to lead the nation as an MLS by combining unparalleled products and services with accurate and timely data, all for one low monthly fee to brokerage company affiliates. Georgia MLS consistently sells more homes than any other MLS in the state. We offer the tools and resources that enable you to effectively do business with your buying and selling clients that produce outstanding results. First Multiple Listing Service, Inc. (FMLS) is the premier data services provider for real estate professionals in Georgia. FMLS was founded by a handful of real estate brokers in Atlanta in 1957. Today, membership is growing quickly and is spreading in every direction throughout Georgia and the Southeast. Currently, FMLS has over 2,000 offices and serves more than 27,000 real estate agents. The FMLS listing database contains more than 36,000 active listings located all over Georgia and the Southeast.  

For listings in Athens-Clarke, Oconee, Barrow, and Jackson Counties I will also incorporate and post my listings in the Athens Area MLS or "Classic" MLS as well for greater exposure!  As a member of both the Northeast Atlanta Metro Association of Realtors (NAMAR) and the Athens Area Association of Realtors it enhances my ability to network on a personal level with more Real Estate professionals as well as buyers across markets! I've been a member of the Athens Area Association of Realtors since 2005. Find my Classic MLS profile here.

download.png

Redfin is a technology-powered real estate brokerage. Founded by software engineers, Redfin has the country's #1 brokerage website and offers a host of online tools to consumers, including the Redfin Estimate, the automated home-value estimate with the industry's lowest published error rate for listed homes.

5e7b68d69c063113dd22c695_homes.com logo.jpg

At Homes.com the goal is to make your home search as easy as possible. That's why we bring together over 3 million real estate listings in one convenient location, and why over 10 million home buyers and renters visit Homes.com each month. Search for your perfect home for sale or rent by property types such as; new homes, apartments, condos, lofts and townhouses. You can even customize your search with simple filters by price, neighborhood, number of bedrooms, square footage and more! Need local help finding your ideal home? Use Homes.com to connect with an expert real estate agent who will help you discover and explore all the available for sale or rent properties in your area. Homes.com also simplifies the home buying process by providing intuitive mortgage calculators, home value charts, local school details, home buying guides, rental pricing, an easy map search, and a wealth of area information to inspire your search for the perfect home.

Beyond all of these, my listings are broadcast to literally thousands of places online including the top local and national brokerage websites and franchises! 

More exposure to potential buyers

The initial appeal of third-party sites (those not MLS or brokerage websites) is the ability to reach a much greater audience than any individual broker could on their own. Many third-party sites have millions of monthly visitors and the ability to access a greater pool of potential buyers is an attractive benefit for both agents and selles alike.

Key Benefits to your listing through using such vast exposure;
  • Find buyers faster
  • Your listing is opened up to a larger audience of motivated buyers.
  • Quality leads from these sites are typically people eager and ready to buy!
  • Many potential buyers who are viewing specific properties on leading listing websites already know what they're looking for and can have a shorter conversion timeline.
Two major issues with only using third-party sites (non-brokerage or MLS);
  • The lag between updates in MLS listings and third-party sites.
Remember that the MLS is the source of all listing data. Depending on which site you're looking at, it can take approximately 72 hours to sync MLS listing data to the listing data presented on third-party sites like Zillow or Trulia. This can be a big source of confusion for both Realtors and consumers.
  • Inaccurate data presented to leads
Due to this lag in data, there is often a disconnect in the data presented to buyers resulting in houses that are not for sale being served up to potential buyers and of course, some awkward conversations between agents and leads. 

This is why we rely so heavily on maintaining proper relationships with MLS and not just one particular MLS, but any applicable MLS that might serve your particular listing as a seller!