Zillow Video Walkthroughs on For-Sale Listings

Zillow Video Walkthroughs on For-Sale Listings


On mobile and Web, video walkthroughs provide home buyers with a new, immersive way to shop for homes

As part of my listing services, through Zillow we can add a video walkthrough on your for-sale listing providing home buyers with a new way to go deeper into a listing to see themselves in your home! Video walkthroughs are short videos that will give buyers more information about a home's key features and special attributes than photos alone can provide.

Video walkthroughs are designed to fit into the browsing behavior of homebuyers, who are increasingly searching for homes on their smart phone. Two-thirds of Zillow's traffic comes from a mobile device, on weekends it's more than 70 percent. With a time limit of two minutes and no sound, video walkthroughs give buyers a new way to explore the real estate market and narrow down the homes they want to tour. The format is the same for every listing, giving buyers a consistent viewing experience and allowing them to more easily compare homes.

"With home buying season starting to ramp up, we wanted to give buyers another tool to help them in their home search process," said Jeremy Wacksman, Zillow chief marketing officer. "Video walkthroughs give buyers a quick glimpse into home features that are hard to capture in photos, like how a home is laid out or how much natural light there is in the kitchen. For agents and sellers, video walkthroughs are a great new way to make their listings stand out to the millions of home buyers who visit Zillow each month." 

As your listing agent, I am able to record and publish video walkthroughs via my Zillow Premier Agent® App. Zillow built into the app the ability to record footage in short segments, versus one continuous video, so that agents can show different views and shots of the home easily.

Just one more way I use technology to enhance my listing and set them apart!